Sound studio

Voices of a Sound Change – The New Indian Express

Express press service

We have seen a resurgence of women on the front lines of the pandemic, taking charge of their personal and professional lives at various levels and geographies around the world. Arré’s Project Voice, an audio app for women, taps into this powerful narrative they are building to redefine the social, cultural and economic fabric of the world.

Explaining the idea, Niyati Merchant, co-founder and COO, Arré says, “The app took us two years to create. It promises to empower anyone to be a creator in the easiest and most fast as possible. All one needs is a smartphone to express their thoughts. We provide the tools to enable a seamless creation and listening experience – a creation studio with background music options, voice filters, editing options and more.”

“These are constantly evolving based on the live feedback we receive from female creators on the app. What also makes it unique is its ability to provide creative opportunities in live and live group modes recorded and gamified, where women can meet in private or public spaces to talk or listen,” she says.

Opportunities galore

From discussing South Indian films to talking about mental health, taboo subjects and storytelling, female creators are experimenting with a variety of content in the language of their choice.

“Women love the idea and vision of the app and are very excited to be part of a movement that allows for the unfettered expression of their views, skills and passion projects. They are looking for a platform that helps them build a personal and professional identity,” she says.

“We also believe that the narrative is incomplete without men and other genders and therefore we are a female-focused platform and not a female-only platform. Our beta launch further corroborated our initial learning,” adds Niyati.

This audio app aims to empower a whole new generation of female content creators by giving them a safe space to express their thoughts and opinions and be part of a community.

“Ankur Tewari and Ayesha Sood designed this audio experience for the app. I think audio support is not only a superset support when it comes to talent discovery, but it is also the support for the simplest creation, given that it takes very little (about 90-120 seconds to create a 30-second voice) to become a creator,” says Niyati.

“Our audio app invites creators from diverse backgrounds. We will be introducing monetization tools for women to empower them to leverage their skills and passion projects that are showcased on the app. These will range from advertising to tips to social commerce,” she adds.

Of voice and vision

Having started in Hindi, Tamil and English, the product will offer multiple Indian and global language options for creating audio content. “Our goal is to reflect the diversity, not only of India, but also of the global village we inhabit – be it in language, dialect or interests. Women creators have started creating their own content in their regional languages ​​available on the app, accessible via hashtags and interest filters,” Niyati notes.

“We hope to bring women across geographies, social segments and interests – whether it’s a group of women who are passionate about theater or K-Pop or learning a new language or a group of girl hikers or skaters or even young mothers.Our platform aspires to give a voice to everyone – literate, low literate or even unable to read so that they can open up their thoughts and ideas to a community at large. listen,” she says.

The app invites anyone who identifies as a woman.

The team is working on product features and frameworks to strengthen safety and community guidelines, and will soon be rolling out access to more genres on the platform, with equal rights to consume and create, while striving to create a safe online world for true expression.

The app is available for Android users and can only be accessed by invitation, but it will be available on iOS.

“We plan to add new features to enhance the creation and listening experience, showcase talents and skills, and move towards monetizing content created by women creators across brands, transactions and the commerce led by creators,” concludes Niyati.

We have seen a resurgence of women on the front lines of the pandemic, taking charge of their personal and professional lives at various levels and geographies around the world. Arré’s Project Voice, an audio app for women, taps into this powerful narrative they are building to redefine the social, cultural and economic fabric of the world. Explaining the idea, Niyati Merchant, co-founder and COO, Arré says, “The app took us two years to create. It promises to empower anyone to be a creator in the easiest and most fast as possible. All one needs is a smartphone to express their thoughts. We provide the tools to enable a seamless creation and listening experience – a creation studio with background music options, voice filters, editing options and more.” “These are constantly evolving based on the live feedback we receive from female creators on the app. What also makes it unique is its ability to provide creative opportunities in live and live group modes recorded and gamified, where women can meet in private or public spaces to talk or listen,” she says. Opportunities galore Whether it’s discussing South Indian films, talking about mental health, taboo topics or telling stories, the creators are experimenting with a variety of content in the language of their choice.” The women love the idea and the vision of the app and are very excited to make part of a movement that allows for unfettered expression of their views, skills, and passion projects. They are looking for a platform that helps them build a personal and professional identity. ,” she says. “We also believe that the narrative is incomplete without men and other genders and therefore we are a women-focused platform and not a women-only platform. Our beta launch has further corroborated our initial learning,” adds Niyati. This audio app aims to empower a whole new generation of female content creators by providing them with a safe space to voice their thoughts and opinions and become part of a community. “Ankur Tewari and Ayesha Sood designed this audio experience for the app. I think the audio medium is not only a superset medium when it comes to discovering talent, but it’s also the easiest medium for creation, given that very little is needed (about 90-120 seconds to create a 30 second voice) to become a creator,” says Niyati. “Our audio app invites creators from diverse backgrounds. We will be introducing monetization tools for women to empower them to leverage their skills and passion projects that are showcased on the app. These will range from advertising to tips to social commerce,” she adds. Of voice and vision Having started in Hindi, Tamil and English, the product will offer multiple Indian and global language options for creating audio content. “Our goal is to reflect the diversity, not only of India, but also of the global village we inhabit – be it in language, dialect or interests. Women creators have started creating their own content in their regional languages ​​available on the app, accessible via hashtags and interest filters,” Niyati notes “We hope to bring women across geographies, social segments, and interests – whether a group from women passionate about theater or K-Pop or learning a new language or a group of girl hikers or skaters, or even young mothers.Our platform aspires to give voice to everyone – literate, low-literate, or even those who can’t read so they can open up their thoughts and ideas to a listening community,” she says. The app invites anyone who identifies as a woman. The team working on features and c product adres to strengthen safety and community rules, and will soon roll out access to other genres on the platform, with equal rights of consumption and creation, while striving to create an online world safe for true expression. The app is available for Android users and can only be accessed by invitation, but it will be available on iOS. “We plan to add new features to enhance the creation and listening experience, showcase talents and skills, and move towards monetizing content created by women creators across brands, transactions and the commerce led by creators,” concludes Niyati.