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Red Sound: Extend Your Amp Modeling

Lyrics by Lewis Noke Edwards

The Inside Story of the Mind Behind Amp Modeling Focused Gear Specialists

Red Sound is a company we know well here at Mixdown, and as our loyal readers, you will be too.

Red Sound is an Italian founded and based company that is making waves in the industry with its line of amp modeling focused products. While amp modelers sound better than ever, the direct signal, even when emulating a cabinet and speakers, isn’t always feel like a conductive tube head.

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Red Sound aims to fill that gap, and while it sounds like a specific niche, they create products that really act as a canvas on which you can create your tone. Red Sound’s line of full-range, flat-response (FRFR) speakers aim to amplify the tones created in the digital domain, so you can feel the push and pull of a speaker cone with the convenience of a digital platform.

The Elis.8 is an 8″ FRFR active monitor, part of a range that offers more or less power depending on your needs, as well as larger or smaller speakers and active or passive options. The Elis range features angled enclosures, while the MF range features large, well-constructed enclosures to ensure that all that acoustic energy is expelled from the driver.

As a company adept at producing good quality loudspeakers, they have branched out into the monitor loudspeaker category with a range of studio monitors or bookshelf style loudspeakers, with custom wiring available to connect everything for minimal loss between Red Sound products. .

Additionally, Red Sound is also launching into powered speakers that look, feel and sound like more conventional LG12 series cabs, available in active and passive configurations as well.

So where does a company like Red Sound fit in the market? They are clearly innovators, but while many companies try to push innovation in all branches of the musical instrument industry, Red Sound is laser-focused on a mission to create the best possible products for consumers. modern players using modern equipment. Gone are the days of single-sound heads and cabs, but there’s something familiar about the sound wave energy expelled from a cabinet behind you, usually in volumes that make the sound of a room shakes its head!

Red Sound started in Mirko Cascio Gioia’s garage after seeing a hole in the product market to complement the growing trend of digital guitar rigs. Not content with just creating the cabinets, he saw an opportunity for custom wiring to tie all the pieces together and keep the musicians’ stages tidy and quiet without the buzz of wires.

Red Sound’s goal is simply to provide a great-sounding, bespoke amplification solution for otherwise digital and fizzy amp modelers, enabling musicians to play, sound and play their best.

We had a few questions for Mirko after reviewing the Elis.8 active monitor about how Red Sound got started, the inspiration behind their current lineup, and where he sees Red Sound heading in the future.

How did you find your way to founding Red Sound?

Mirko: After seeing what the market for musical instruments and amplifiers offered, I felt there was a huge need to bring quality to the market. As is the case in business, there was a need and a demand, it was enough to connect them. I thought I would take it in hand!

Where was Red Sound born?

From quite humble beginnings in fact. It was in my bedroom and garage where I made high quality cables for musicians aimed at the high end market

Did you see a hole in the market? If so, what was it?

Oh absolutely! Simply put, digital systems for musicians was a huge hole that I felt needed to be filled. When we created the first cabinets for digital systems, no one else had made these products.

What piece of equipment do you wish you had invented?

An innovative digital system for musicians.

Where do you see Red Sound going in the future? New products? Or more refinements of current products?

We were the first to improve innovation in the cabins of the GRFR and FRFR systems, and from there, we will continue to improve our products in this market.

Which direction do you see the audio going?

For musicians, I think they will prefer mono and stereo setups for many years to come. For other markets, I think immersive systems will be the direction the market is heading. We’re already seeing it with increased use of Dolby Atmos, but it’ll be interesting to follow given the reservations many have about its future. It will also be particularly interesting from a consumer point of view.

What inspired Red Sound to create your current product line?

A very large discussion and study session was crucial with important Italian musicians Luca Galeano and Marco Fanton, finding out what they were looking for and how we could help them. The very difficult job with this, however, was to turn their demands and ideas into reality.

What is one thing that every good speaker has?

It’s so hard to stick to just one thing, especially knowing how much work goes into it, so I’ll give you a few: reliability, efficiency, and a single emission point.

What drives you to develop new products?

To be able to provide better quality products to standard and professional musicians!

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