A luxury car should offer multiple layers of sophistication ranging from refinement and performance to high-end technology and features. To that end, Mercedes is reaching out to audiophiles by being the first to sell non-Apple products with Spatial Audio featuring Apple Music’s Dolby Atmos natively in a car. It has teamed up with Apple Music and Universal Music Group (UMG) to deliver sound quality “approved in a Mercedes-Benz”.
The technology is compatible with models fitted with the latest MBUX infotainment system and any of the optional Burmester 3D and 4D audio systems: EQE, Maybach S-Class, Benz S-Class, EQS and EQS SUV. In addition, the new EQE SUV can also be equipped with premium audio technology. The 1,750-watt 4D audio system has no less than 31 speakers, including six top-firing 3D speakers, as well as two amplifiers and an 18.5-litre subwoofer.
If you own one of the models above and already have an Apple Music subscription, you’ll have immediate access to a selection of songs and albums featuring Spatial Audio with Dolby Atmos. Interestingly, Mercedes says it will provide Universal Music Group with cars fitted with one of two Burmester sound systems “for creative and technical assurances” to maximize in-car sound quality.
For the models mentioned above, “unparalleled clarity” is promised, bringing studio quality to the interior of your Mercedes. A study commissioned by the automaker and conducted by German market research firm Appinio shows that more than 70% of music consumers say they mainly listen to music in their car. Nearly 72% can’t imagine driving a vehicle without music, while two in three respondents said sound quality in the car is important.