Sound studio

Lionsgate Bows Branded ‘Sound’ Podcast Business Unit – Reuters

Curtis “50 Cent” Jackson hosts a new podcast for Lionsgate Sound’s podcast business unit. (Photo Shutterstock)

Erik Gruenwedel

Lionsgate officially entered the podcast business with a “Lionsgate Sound” branded operating segment responsible for producing podcasts for internal and third-party distribution.

The unit would be headed by Craig Piligian through Lionsgate’s Pilgrim Media Group, with day-to-day operations overseen by Gretchen Stockdale and Nicholas Caprio.

Initial podcasts include a show about former Mexican drug lord “El Chapo,” hosted and produced by Curtis “50 Cent” Jackson; an FBI-themed “Playing Dead” Q&A format show “A Nation for Thieves” and “Died and Survived”, depicting near-death experiences. A real thriller, “The Life and Death of Barry and Honey Sherman”, is also in preparation.

“We look forward to entering the rapidly expanding podcast market as a great source of exciting new properties as well as an opportunity to meet the growing demand for audio content with our movies, TV series, Starz Originals and library titles,” Joe Drake, chairman of the Motion Picture Group, and Kevin Beggs, chairman of Lionsgate Television Group, said in a joint statement. “This initiative demonstrates Lionsgate’s 360-degree approach to content, providing us with the opportunity to continue stories on screen and create complementary podcasts to serve fans of our intellectual property while expanding the base of audience for new projects.”

Lionsgate reports first quarter fiscal 2023 results after market close on August 4.