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Beenie Man talks about reinventing self and sound for longevity | Entertainment

With a career spanning over three decades, Beenie Man has created an undisputed and unmissable wave. The Grammy-winning artist’s contributions to Jamaican culture are forever etched in history, and he continues to be a guiding force in the proliferation of dancehall music.

As ‘King of the Dancehall’, artist and songwriter Beenie Man’s creative journey and personal life has always been acquainted with critics, local and international, wanting to decipher the talent and his success, to which he has recount the gleaner “it’s no secret” during an interview at Shenseea’s launch party Alpha album.

For many artists, Beenie Man said “the problem is knowing when to reinvent” in a space filled with so many talented people looking for a title or fame.

And he got used to other acts who asked him for professional advice to survive an industry that can sometimes be very unforgiving when an artist decides to express their creativity by experimenting with a new genre of music or chooses a path. entirely new.

“You have to know how to reinvent yourself, without worrying about style,” Beenie Man explained.

“In everything you do as an artist you have to take it, put your signature on it and make it your own, let people know it’s still me, Beenie Man, ah just the style is different”, he added.

Beenie Man’s debut came after he won the Tastee Talent Trail competition in 1981 at the age of seven, which he says was like a dancehall classroom, giving him his first lessons in presence on stage and having prepared him for the real world. He knew he had the talent and just wanted to find the best way to get people around the world to open their arms to his sound and his creativity – which he did. Beenie Man has earned the respect of the dancehall community with chart-topping productions like Matter, Romie, Sugar Dem Girls and King of Dancehall, among others. And he’s no stranger to collaborations from home with artists such as Lady Saw, Shaggy, Vybz Kartel, Popcaan and Alaine; and from abroad, with international megastars like Janet Jackson, Doug E Fresh, Mya, The Neptunes, Wyclef Jean, Nicki Minaj and Stonebwoy. He attributes his international success in part to his sheer charm and personality.

“It’s about getting people to like you, for you, not for the songs you sing,” he offered.


He shared that reggae and dancehall fans who listen to the collaboration he has with Shenseea, titled Henkel gluewill grasp the production and easily see that there’s a signature sound – what people call the old or the authentic Beenie Man – and a bit of new, it’s a reinvention.

“The comments are excellent; there is no bad feedback, everything is positive and no negative is a good thing for us,” he said, adding that Shenseea’s entire album was a good reflection of an artist. who also took the time to reinvent their sound in order to achieve a specific goal. goal.

the Who am I The artist also accepted the title of role model for artists like Shenseea, with whom he was able to work and pass on some of his knowledge, but maintained that “any advice I gave to Shenseea is a matter of doctor- patient”.

“Mi cyaa shares what I tell him, but for others, I can say love the music. Work hard in the studio but work harder on stage because that’s where people will get to know and recognize you and eventually know who you are and what you stand for,” he added.

Whenever the dancehall entertainer seemed to slip away from the stage, he always found a way to reappear. In 2020, it was Verzuz’s signature battle with him and fellow dancehall legend, Bounty Killer. Subsequently, he announced that his new Simma the album was in the works. Amid the sea of ​​voices in the digital space, Beenie Man has confirmed that the album is complete.

“It’s all over, and the fans will definitely get it this year,” he said in a recent interview with THE WEEKEND STAR.

Fans can certainly expect to hear the different sides – old, new and reimagined – of the dancehall royal soon, once it settles on a record label.

“Tags a fight fi the album. We’re in a label battle right now, so we just have to pick which label we work with and go from there,” he said.

“Then I have other tours coming up; I don’t really have a lot of Jamaican gigs, but Sumfest is coming up. I will also soon go to Europe and Africa, and I work in America and Canada. So just listen,” Beenie Man revealed.

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