TURIN, April 22 ― Fiat has unveiled its “New 500 La Prima by Bocelli”, a special edition of the city car equipped with a high-end audio system developed in collaboration with the famous Italian tenor Andrea Bocelli.
In addition to signing Leonardo DiCaprio, Fiat has enlisted the services of Andrea Bocelli for its ‘New 500 La Prima by Bocelli’ edition, which is billed as the world’s first city car to feature JBL’s ‘Virtual Venues’ technology. , designed to deliver an exceptional audio experience. In this case, the car is equipped with a high-end 320W audio system which has been specially mastered by Andrea Bocelli himself. Fiat wanted to create the ultimate acoustic experience, perfectly complementing the quiet nature of this electric car when driving. The result does not change the design of the car’s interior or trunk.
This “La Prima by Bocelli” edition sports a black livery and ivory upholstery. It also offers a new disinfectant glove box, perfectly adapted to the post-Covid-19 era. It is in fact a device integrating a UV-C lamp inside the glove box. The system is activated by pressing a button on the center console. Therefore, a three-minute cycle is enough to disinfect your smartphone or any other small everyday object.
The “La Prima by Bocelli” range will be available in saloon and convertible versions. Note that the new single from Matteo Bocelli, Andrea’s son, will serve as the soundtrack for this collaboration.
Note that the New 500 is the best-selling electric car model from car manufacturer Stellantis. ― Studio ETX